• On Brand

I've never been one to write about myself. My whole life I hid behind my favorite novels and computer, writing away fantasies, essays, email marketing pitches, and everything else in between. From blogging about marketing tips, the best soup for your next catering party, and drafting emails for the next best all-natural skincare business, you've definitely seen ads for somewhere on your Instagram.


But, now it's time I write my story. ONBRAND's story.


It's really hard to find something that you love and something that you're good at. (That being said, I work my ass off day and night to make sure I am good at it.)


You know those times they say, "it just fell into my lap"... For me, starting Onbrand, that is def the case.


I was always a creative, passionate spirit roaming around the enclosed walls of my private Yeshivah based in Brooklyn, New York; I took every chance I could to travel. I explored, I savored the meeting places between sea and sea. The empty streets of a new town I couldn't wait to make my mark on. I was absorbed in the moment, in the times with friends and happy hours 24/7 on those white sandy beaches and cobblestone streets in New York City, a city so close to me, yet held so much possibility.




I was at a point in my life where I turned social media into an enemy. Until I was 20, I deleted my Instagram, Facebook, and Snapchat. I wanted to be in the moment. It wasn't until I returned from my gap year in Israel that I got back social media. I didn't realize what I missed until those nights back in my room, depressed, looking at everyone's Instagram to "catch up" on it all. Suddenly, I stopped myself and thought: how could I miss things that I wasn't involved in, that I was just scrolling through…



Internships, influencer marketing agencies, branding companies, social media management jobs, and a jewelry sales associate later, I decided to start my own activewear collective. I had a desire burning inside of me to create something...but what? And with my love for fitness and NYC's boutiques, I thought that was the perfect fit.


What they don't tell you about retail (or instead they do but you're too hyped on the concept) is that RETAIL IS HARD.



I noticed how much I loved developing my brand Sweat With Flo, the selling wasn't important to me. I enjoyed managing the Instagram, creating fashion campaigns, curating pop ups, gifting influencers, and updating my site every day. And I was LOVING it.


One thing led to another. On a Monday morning in September 2018, I woke up to calls from five of my friends and friends of friends asking me to help them with their new logo, with an Instagram post, or update a site. Asking how did I get this yoga teacher to come to my Soho pop up, and how I compiled an email list in just a few months.


A flash of adrenaline flooded through my body; I couldn't wait. I canceled my store hours for the day and worked with these small businesses to help build their companies. To help build their brands.



I realized that my passion lay with building communities, helping small businesses reach their full potential. I called up a graphic designer whose graphics I had an instacrush on, and we started to work together. I would manage the clients and strategy, she would handle the graphics. (shoutout to @doingyouu..)


30+ clients, 10+ websites, and 100's of calls later, here I am. Sharing my story.


I thought when pivoting from Sweat With Flo, everyone would judge me; I felt like I failed. But that failure led me to my mission. To grow a community of like-minded people, all looking to be authentic in a space that's flooded with different influencers saying what face serum to buy. A world where you mention a brand and get hit with an advertisement two minutes later.


Each day I speak with a new business or meet with a new entrepreneur working their ass off, and killing it is the highlight of my day. Creating, growing, and building with everyone I work with and collaborate with is what makes my job so special.


This is only the beginning of Onbrand. With everything that's going on in the world, the only thing that matters is loving what you do and finding meaning out of it. Think about how much time we spend focusing on our jobs, finances, and stressing about it all. The way to fix it all is to grow your business in line with your values globally, remember why you started and create the most remarkable thing in the world. Find that light inside you that makes you who you are, and make your mark in this world.


Instant gratification doesn't exist. Rome was not built overnight.


Behind every successful company is 10 years of HARD work. And my mission is that Onbrand will be behind all the big ones you didn't see coming.





What's yours?


With love,


Flo

Founder of ONBRAND MEDIA

I know what you’re thinking. How am I supposed to predict the future? I don’t know what’s going to be popular and trendy in a few months from now. Can’t I just keep doing what I’m doing and hope people like it?!

Answers: (1) You can’t. (2) You don’t. (3) Heck no you can’t. But dw, that’s what we’re here for!

Whether you want to give your website a complete overhaul or just want to add a few tweaks, you’ve got to stay ahead of the trends. Marketing 101, come on, keep up!

So, you're asking: What are those trends? Well, you came to the right place!


Lucky for you, we've compiled a handy list of the latest and greatest in web design that you may want to incorporate in your awesome brand. (Spoiler: It’ll be more awesome once you finish reading this blog.)

3-D is the New Black


Woah, woah, woah, calm down! 3-D? Like the movies? How am I supposed to put 3-D stuff on my website? Doesn’t it cost a fortune?

Well, yeah it kind of does. But not all of the time. 3-D software companies like Blender and Ansys can get pretty pricey but the outcomes are well worth the price. But software companies like DAZ 3-D are free and can be a great way to dip your toes in the water. Even apps you can get on your phone can be a great help in enhancing your website. Apps like Enlighten, Pixaloop and AutoCad 360 are free, just to name a few. Either way, 3-D design adds an entire new layer of design to your website, making it less of a standard site and more of an experience.


JK, Black is Always Best


As dark mode made its way across Apple products, businesses and brands are implementing it into their websites as well. By putting your website in dark mode, you allow your viewers to choose to view your website as black with white text, instead of vice versa. Dark mode gives your website a sleeker, more modern look. Yes, your website can still be minimalist and simple even when it’s black. But if you’re not sure, consider a design that would work in both dark and light modes.


Doodles for Yoodles!


You! Over there! Yes, you! You have a brand? Of course you do, why else would you be reading this. If you put your heart and soul into your brand and business, show your customers that! Add a touch of personality with hand drawn doodles or icons. This new trend gives your website a happy, light, and carefree vibe, but it also gives your customers a look into who is behind the screen.


But I can’t draw! First of all, you don’t need to be able to draw to be able to doodle. Pro doodle tip from On Brand’s graphic designer, Shelley, doodling is like stretching before you do a workout. Just pick up a pencil and feel it out. Don’t put too much pressure on yourself, just see where the pencil takes you.


But what do I do once I have my doodle? I was just getting to that, give me a second! Well there are plenty of ways to get hand drawn designs into a digital format. If you have Adobe Photoshop, that’s great for you but please stop rubbing it in to us amateurs who aren’t so lucky! But, lucky for us, apps like Superimpose (free) and Procreate ($4.99) get the job done. Just find the lasso or eraser tool, just like you would on Photoshop, and cut out the background of your doodle. And remember, they don’t have to be perfect. Get wild, get wacky, and show off the human side of your brand!


*drops shadow*


I promise you it’s literally the easiest way to make the biggest difference in your website. Take a look around. Observe your surroundings. Whether it’s the houseplant in the corner of your home office or the game console that’s been sitting on the couch, it’s leaving a shadow on the surface it’s resting on. By adding shadows to your designs on your website, you make them look more real, (sometimes even 3-D, don’t worry we already talked about that one, I won’t scare you again). Dropping a soft shadow behind the element, whether it’s your actual product or just an icon on the website, makes it look like it’s floating or coming out of the screen at you. This technique is mainly utilized by retail stores on the homepage to give it more impact. If you like the idea of a 3-D element, but don't want it to be too overpowering, then this technique is for you.

Feelin’ Moody?


Well don’t be, because this technique is super easy and makes a huge impact if you do it right. Mood boards are a great way to combine photography and graphics cohesively and make your site stand out. Start with your brand’s color scheme. Surfing Pinterest is a great way to find pictures that relate to your brand’s identity and voice. Once you find a few photos, (if you took them yourself that’s even better!) think about how they might look good together. The key here is to not overload with photos. For a nice design on your website, you’re going to want three, maybe four photos. Now, you can take the DIY approach and print the photos and arrange them alongside some of your doodles and designs you made yourself, or if you’re feeling lazy, get your butt on Canva! Canva is a great website that offers free designs and templates that turn your photos and doodles into a professional, customized masterpiece! Replace your regular photography with some minimalist mood boards to give your site a more creative vibe.



Ok, that's all folks! More next time...


xoxo Shelley


p.s. if there's something you wanna hear about, DM us and we'll cover your topic of interest!

© 2020 On Brand Media. All Rights Reserved.


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© 2020 On Brand Media. All Rights Reserved.